Friday, May 7, 2010

Hyundai Verna – possibly next Accent, premieres at Beijing show

“There are nine Million bicycles in Beijing”, sang the attractive Auburn-haired Katy Melua, in her 2004 hit song, Nine Million Bicycles.

Euisun Chung, Vice Chairman of Hyundai Motor Company must have similar aspirations for the Verna, which was unveiled recently at the Beijing Automotive Exhibition.

While the Verna was designed particularly for the Chinese market – with Hyundai’s product planning division initiating extensive research programmes to ensure that their new baby conforms to local preferences – the Verna will be introduced into other regions, although it is likely that it will be re-branded with the more familiar Accent nomenclature.

Aesthetically, the Verna is typically Hyundai – this is not a bad thing, boasting styling cues that resonate from the trendy, stylish i30. It appears that Hyundai have shed the air of insipidity that once characterized their range of products. Much like the taciturn girl you knew throughout Primary school, with braces and the slightly overweight physique who miraculously blossomed into eye-candy a few years later.

Vying for the spot of eco-pioneer in the automotive industry, Hyundai have equipped the Verna with an engine that meets the criteria of China’s Step 3 fuel economy regulations two years prior to the deadline.

There are two engine derivatives available in the Verna: a 1.6L DOHC producing 90.4Kw@6300rpm and a 1.4L DOHC producing 78.7Kw@6300rpm for those with a limited budget.

The Verna seems like a vehicle that maintains the level of quality ushered in by recent Hyundai models. Although one would have for it to arrive on our shores before deciding whether the lyrical waxing on paper materializes in the actual product.