Silver Ghost "best of the best"

Since 1955 the “red dot: best of the best” award has been reserved only for the finest and most exemplary pieces of product design, in categories ranging from Architecture, Medicine to even Fashion.


It’s certainly no surprise then, that the new Rolls Royce Silver Ghost has been awarded with the prestigious accolade in the Automotive category.

The Silver Ghost received acclaim for its groundbreaking aesthetics, being said to have an unmistakable appearance and design that reinterperets the classic values of the brand, in a more contemporary fashion suitable for the 21st century.

“This is a tremendous accolade for the entire Rolls-Royce design team, as a designer the challenge lies in translating ideas into a medium which others can see, touch and feel. We are very proud of what we have achieved with Ghost and are delighted to have been recognised with this very special award”. Said Chief Designer Ian Cameron.

While the Silver Ghost retains traditional Rolls Royce styling cues – the long hood and short front overhangs for example, some new, modern elements have been infused too. The renowned grille sees slight rejuvenation, the aim being to “create an effect less reminiscent of the traditional Parthenon style and more like that of a Jet intake” said Cameron.

As if sublime Rolls Royce engineering and the exclusivity that accompanies ownership weren’t enough, those lucky enough to sit behind the coveted Spirit of Ecstasy mascot now have something else to brag about.